Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.11
  • Adult Rating: 4+
  • File Size: 210.51 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 644,097 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Pop ups

    By Gloaming1974
    I used to love the app—until the pop up notifications started. Several in a row. Every day. On my watch, too. Yes, I can turn off all notifications, but any app developer who thinks this is appropriate is unacceptable in my eyes. I deleted the app.
  • Gain Control

    By Unwilling Exerciser
    I have never had much success dieting. I lost six pounds in the first stage of the Mayo Clinic diet. But there were just too many things to keep track of in the second stage. It was just too overwhelming. Lose It to the rescue. I don’t have to calculate my BMI to figure out how many calories to eat in a day. No weighing food. Lose it tells you how many calories to eat, and encourages exercise by giving bonus calories to eat when you do manage to get up and move. I’ve lost twelve pounds in six weeks. I no longer feel overwhelmed by the whole dieting thing thanks to Lose It. The feeling of control over losing weight is exhilarating. And not feeling strangled by tight pants feels great too. Give it a try for just two weeks and you’ll be hooked.
  • Great app

    By Kmss2019
    This app has helped me stay motivated, has excellent graphs and analysis that complement areas for improvement to achieve goals. Meals, exercise, social, messages. Is really good
  • Removing food

    By roxiedog6
    A great site but why can’t I remove food from the My Food list
  • Amazing app.

    By Chloe316John
    Love this app. Been using this app for four weeks now. Been serious about losing weight and exercising. I’ve lost 6 pounds so far by using this app to show my calorie intake. Love being able to use it at restaurants as well. I can truly see what is best for me to eat. Great app if you are serious about losing weight.
  • The real deal on weight loss!

    By ATL Mary W.
    This app allowed me to simplify my approach to getting back on track with my weight. I recently noticed that this post-holiday pounds weren’t going away and I was worried. Could this be an unavoidable part of middle age, I wondered. I tried to cut back, but it wasn’t helping. This app allowed me to approach weight loss like a simple math problem. I entered everything I ate, it calculated the calories and provided guidance. It also made me realize that I wasn’t exercising as much as I had previously. That motivated me to get moving more. It’s helping me lose the extra pounds! I feel great and I’m going to keep doing the things that are helping, so I’m confident that I’ll reach my goal.
  • Great!

    By 3janb
    This helps me keep myself honest about monitoring what goes in my mouth, it makes me more aware of what I am eating & how much, thanks!🤗
  • Lose it

    By kooiiio
    Helps you focus on calorie intake and be more aware of particular foods you eat. It’s accurate with different food products calorie count. User friendly app.
  • Weight lose!!!

    By penncove
    My wife and I started lose it January 2018. I have lost 40 lbs and my wife has lost 56 lbs. Fantastic app. Very easy to use. Still using the app to maintain. It has become a way of life for us. Thank you!!
  • Lose weight

    By Ms Dee 7043
    This is a very good app, it helps me stay on my diet. If you haven't up graded to the premium, you are not getting the full attention inwhich your diet desperately need.