Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.2
  • Adult Rating: 4+
  • File Size: 202.55 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 602,923 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Log In

    By Kmdrape
    I liked using the app but deleted it because I had major health problems that would complicate my eating habits. Now that I’m ready to start back up I have a new phone, iPhone XS. The app will not let me login through Facebook to reconnect with my data of a few months ago. I tried “resetting my password”, but I haven’t received the email in a few days even after looking in my junk folder. I’m not sure if there is a glitch in the app but I’m disappointed.
  • Nice, but need more management.

    By jjh247365
    Nice that you can have a goal weight and you can pick how fast you want to lose the weight. I do not like how there are so many false calories for foods. There should be someone uploading the correct calories for the foods.
  • Get it!!!

    By Mminear
    This app is amazing, helps with portion control watching calories/carbs/protein etc. if your trying to lose wait I recommend getting this app.
  • Old Coot

    By chem dawg
    Excellent and easy to use app. Most helpful tool for fitness and weight loss quest.
  • Love the Lose It app

    By ImSamJ
    Easy to use with all the information I need to lose weight. Keeps track of carbs, protein, fiber, and fat and provides some menu recommendations. I’ve tried many logging apps but this one really works. Worth the effort to start logging.
  • Too many features require premium

    By Elle312
    I used to give this app 5 stars, it was great but due to a change in which features are “premium,” it’s just ok. There were always too many ads urging you to upgrade to the ridiculous premium price (expensive even with their “markdown”), but now LoseIt won’t sync data from your Fitbit without getting premium. No Thanks- I’ll just use the free Fitbit app that came with my device now.
  • Down 4 lb

    By Realestate advisor
    I love this app. I’m at least aware of what I eat by counting every calorie. This app makes me want to exercise, so I can enjoy, that additional glass of wine - not feels guilty. Lost 4 lbs in 2 weeks. Happy losing.. 🥇
  • The numbers don’t lie

    By rtakhome
    Lose it simplifies weight loss in to simple addition and subtraction. The numbers don’t lie. Lose it makes tracking calorie intake a breeze. Sticking to your budget is the hard part.
  • Awesome

    By Mike from EP
    This APP keeps me in check. I wouldn’t of done it without.
  • i cant log

    By bbjsjdjdjjdjd
    after the recent update i'm unable to add anything to my log. i tap the "+" and it opens, but immediately closes :-(